Top 10 Beauty YouTubers by Subscribers & Views
United States Beauty YouTubers Top 10
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1 No change in rank
James Charles 23.7M subscribers 721 videos 4.8B views
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2 No change in rank
Brad Mondo 8.8M subscribers 1,570 videos 2.5B views
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3 No change in rank
grav3yardgirl 8.6M subscribers 2,005 videos 1.9B views
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4 No change in rank
Tati 7.9M subscribers 2,255 videos 1.6B views
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1
Estée Lauder
Double Wear Stay-In-Place Makeup SPF 10
Mentioned6 times
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2
Essence
Stay & Play Gel Eyeliner
Mentioned6 times
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3
Essence
Radiant Light Face Palette
Mentioned3 times
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4
Essence
Silky Blur Hydrating Longwear Concealer
Mentioned3 times
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5
Maybelline
Build-A-Brow 2-In-1 Brow Pen & Sealing Gel
Mentioned3 times
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1
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5 No change in rank
RosyMcMichael 5.6M subscribers 2,251 videos 1.3B views
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1
Patrick Ta
Liquid Transition Brightening Blush
Mentioned5 times
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2
Benefit Cosmetics
Hoola Matte Bronzer
Mentioned3 times
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3
Maybelline
Superlock Brow Glue
Mentioned2 times
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4
Armani Beauty
Luminous Silk Perfect Natural Glow Foundation
Mentioned2 times
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5
Dossier
Fruity Violet Eau De Parfum
Mentioned2 times
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1
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6 No change in rank
Christen Dominique 5.4M subscribers 921 videos 651M views
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1
Beekman 1802
Milkshake Hyaluronic Acid & Squalane Facial Toner Mist
Mentioned2 times
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2
NARS Cosmetics
Soft Matte Complete Concealer
Mentioned2 times
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3
D'Alba
Double Serum All in One Multi Balm
Mentioned2 times
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4
L'Oreal
Infallible Cushion Foundation
Mentioned1 times
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5
Essence
Jelly Grip Hydrating Primer
Mentioned1 times
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1
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7 No change in rank
Manny Mua 4.8M subscribers 851 videos 618M views
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1
rhode
Pocket Bronzer
Mentioned4 times
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2
rhode
Peptide Lip Tint
Mentioned3 times
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3
SHEGLAM
Skin Sync Satin Foundation
Mentioned2 times
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4
NARS Cosmetics
Soft Matte Complete Concealer
Mentioned2 times
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5
Danessa Myricks Beauty
Yummy Skin Blurring Balm Powder
Mentioned2 times
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1
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8 No change in rank
PatrickStarrr 4.8M subscribers 1,689 videos 522M views
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1
NYX Cosmetics
Lift & Snatch Eyebrow Tint Pen
Mentioned2 times
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2
One/Size by Patrick Starrr
Powder Melt Setting Spray
Mentioned2 times
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3
One/Size by Patrick Starrr
Oil Sucker Liquid Blotting Paper Spray
Mentioned2 times
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4
Shani Darden
Triple Acid Signature Peel
Mentioned2 times
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5
Makeup by Mario
Master Mattes Eyeshadow Palette
Mentioned1 times
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1
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9 No change in rank
Laura Lee 4.6M subscribers 1,320 videos 817M views
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1
Covergirl
Clean Fresh Yummy Blur Lipstick
Mentioned4 times
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2
REFY
Water Bronzer
Mentioned4 times
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3
L'Oreal
Lumi Bronze Le Stick Soleil Bronzer
Mentioned4 times
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4
MediCube
PDRN Pink Collagen Volume Multi Balm
Mentioned3 times
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5
NYX Cosmetics
Wonder Snatch Concealer
Mentioned3 times
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1
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10 No change in rank
Hyram 4.4M subscribers 920 videos 615M views
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1
Numbuzin
No.1 Clear Filter Sun Essence SPF50+ PA++++
Mentioned5 times
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2
SKIN1004
Madagascar Centella Hyalu-Cica Water-Fit Sun Serum SPF50+ PA++++
Mentioned5 times
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3
Selfless by Hyram
Salicylic Acid & Sea Kelp Pore Clearing and Oil Control Serum
Mentioned5 times
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4
Beauty of Joseon
Relief Sun : Rice + Probiotics SPF 50+ PA++++
Mentioned3 times
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5
Beauty of Joseon
Matte Sun Stick: Mugwort + Camelia SPF 50 PA++++
Mentioned3 times
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1
Global Beauty YouTuber Rankings
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101 No change in rank
Makeup By Nikki La Rose 547K subscribers 1,703 videos 150M views
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1
NYX Cosmetics
Wonder Snatch Concealer
Mentioned5 times
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2
Laura Mercier
Secret Brightening Loose Powder For Under Eyes
Mentioned4 times
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3
Tower 28 Beauty
ShineOn Plumping Lip Jelly
Mentioned4 times
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4
Charlotte Tilbury
Airbrush Flawless Finish Setting Powder
Mentioned3 times
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5
Makeup by Mario
Ultra Suede Sculpting Lip Pencil
Mentioned2 times
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1
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102 No change in rank
TheBeautyBreakdown 542K subscribers 960 videos 67.9M views
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1
PURITO
TXA 6 Niacinamide 10 Retinal Serum
Mentioned2 times
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2
VT Cosmetics
PDRN Reedle Shot Scalp Shampoo
Mentioned2 times
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3
iUNIK
Calendula Complete Cleansing Oil
Mentioned1 times
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4
Round Lab
1025 Dokdo Cleanser
Mentioned1 times
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5
Pyunkang Yul
Essence Toner
Mentioned1 times
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1
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103 No change in rank
INBORA인보라 538K subscribers 1,054 videos 131M views
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1
Skinfood
Choco Eyebrow Powder Cake
Mentioned6 times
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2
Heart Percent
Dote On Mood Lip Pencil
Mentioned5 times
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3
Laneige
Neo Cushion Matte SPF46++
Mentioned5 times
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4
Mac Cosmetics
Studio Fix Conceal And Correct Palette
Mentioned4 times
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5
Peripera
Speedy Skinny Browcara
Mentioned4 times
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1
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104 No change in rank
Hyukヒョク 534K subscribers 1,443 videos 186M views
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1
BOH Bio Heal
NAD-Prizcell Glow Boost Cream
Mentioned5 times
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2
Celimax
The Vita-A Retinal Shot Tightening Dual Cream
Mentioned3 times
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3
Make p:rem
Safe Me. Relief Moisture Cleansing Foam
Mentioned2 times
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4
ma:nyo
Glutathione 7 Dark Spot Serum
Mentioned2 times
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5
COSRX
The Blue Peptide Bakuchiol Plump Glow Serum
Mentioned2 times
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1
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105 No change in rank
ももち Momochi / 牛江桃子 521K subscribers 1,251 videos 235M views
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1
SK-II
Facial Treatment Clear Lotion Toner
Mentioned3 times
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2
SK-II
Skinpower Re-New Cream
Mentioned3 times
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3
Dior
Capture Totale C.E.L.L. ENERGY - Super Potent Age-Defying Intense Serum
Mentioned2 times
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4
Orbis
Wrinkle Bright UV Protector SPF 50+
Mentioned2 times
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5
SK-II
Facial Treatment Essence (Pitera Essence)
Mentioned2 times
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1
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106 No change in rank
YOOTRUE ON AIR 512K subscribers 1,100 videos 275M views
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1
Muzigae Mansion
Objet Liquid Tint
Mentioned15 times
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2
Banila Co
Covericious Ultimate White Cushion
Mentioned12 times
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3
Make Up For Ever
Balancing & Perfecting Foundation
Mentioned7 times
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4
CLIO
Velvet Lip Pencil
Mentioned5 times
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5
Estée Lauder
Double Wear Soft Glow Matte Cushion Makeup SPF 36
Mentioned3 times
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1
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107 No change in rank
스완SWAN_현실남자관리 507K subscribers 1,174 videos 300M views
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1
Aestura
Atobarrier 365 Hydro Essence
Mentioned3 times
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2
UIQ (Genome & Company)
Biome Remedy Mild Sun Cream SPF 50+
Mentioned2 times
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3
Abib
Heartleaf Calming Toner Skin Booster
Mentioned2 times
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4
Round Lab
Soybean Panthenol Toner
Mentioned2 times
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5
Torriden
Solid In Cream
Mentioned2 times
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1
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108 No change in rank
Arang 아랑 500K subscribers 991 videos 99.1M views
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1
Ilso
Peptide 3X Pore Lifting Ampoule
Mentioned4 times
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2
Too Cool For School
Artclass Frottage Pencil
Mentioned3 times
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3
Wakemake
Water Blurring Fixing Tint
Mentioned3 times
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4
Sungboon Editor
Silk Peptide EGF Heart Fit Volume Ampoule
Mentioned2 times
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5
NARS Cosmetics
Radiant Creamy Concealer
Mentioned2 times
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1
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109 No change in rank
Risa Does Makeup 482K subscribers 1,294 videos 61.5M views
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1
Morphe
Lifeproof Continuous Setting Mist
Mentioned4 times
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2
Mac Cosmetics
M·A·CStack Elevated Mascara
Mentioned4 times
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3
Estée Lauder
Double Wear Stay-In-Place Makeup SPF 10
Mentioned4 times
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4
D'Alba
Double Serum All in One Multi Balm
Mentioned3 times
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5
Clinique
Moisture Surge™ 100-Hour Auto-Replenishing Hydrator
Mentioned3 times
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1
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110 No change in rank
해니 haeni beauty 479K subscribers 472 videos 79.9M views
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1
Beauty of Joseon
Daily Tinted Fluid Sunscreen SPF 50
Mentioned3 times
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2
Beauty of Joseon
Tinted Mineral Dayscreen SPF 30
Mentioned2 times
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3
BBIA
Last Auto Gel Eyeliner
Mentioned2 times
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4
COLORGRAM
Shade Re-Forming Brush Liner
Mentioned2 times
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5
Luna
Long Lasting Tip Concealer
Mentioned2 times
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1
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111 No change in rank
足の裏から人間になるには 479K subscribers 689 videos 213M views
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112 No change in rank
KAJIERI 474K subscribers 631 videos 107M views
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1
Astalift
D-UV Shield Tone-Up SPF 50+
Mentioned3 times
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2
Elixir
Day Care Revolution Tone Up SPF 50+
Mentioned2 times
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3
Too Cool For School
Artclass Fixing Gel Liner
Mentioned1 times
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4
Too Cool For School
Artclass Smudging Under Liner
Mentioned1 times
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5
Dasique
Eyeshadow Palette
Mentioned1 times
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1
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113 No change in rank
Sarah Palmyra 471K subscribers 1,061 videos 377M views
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1
rhode
Highlight Milk
Mentioned4 times
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2
rhode
Pocket Blush
Mentioned2 times
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3
Neutrogena
Ultra Sheer Invisible Gel Face Sunscreen SPF 40
Mentioned1 times
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4
innisfree
Daily UV Invisible Barrier Sun Serum SPF 50+ PA++++
Mentioned1 times
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5
Cell Fusion C
Laser UV Sunscreen SPF 50+
Mentioned1 times
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1
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114 No change in rank
すみしょう 468K subscribers 506 videos 129M views
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1
La Roche-Posay
Uvidea Anthelios Tone-Up Rosy SPF50+
Mentioned4 times
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2
Biore
UV Aqua Rich Watery Essence SPF 50+ PA++++
Mentioned4 times
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3
La Roche-Posay
Uvidea Anthelios Tone Up-Light SPF 50+
Mentioned3 times
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4
Nivea
UV Deep Protect & Care Essence SPF 50+ PA++++
Mentioned2 times
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5
Anessa
Moisture UV Sunscreen Mild Gel SPF35 PA+++
Mentioned2 times
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1
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115 No change in rank
kouki beauty 462K subscribers 485 videos 38.9M views
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116 No change in rank
Neetu Josh Art Co 462K subscribers 278 videos 211M views
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117 No change in rank
ヘアメイク職人_化け子 454K subscribers 1,242 videos 162M views
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1
Astalift
D-UV Shield Tone-Up SPF 50+
Mentioned5 times
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2
Canmake
Creamy Touch Liner
Mentioned3 times
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3
Estée Lauder
Double Wear Stay-In-Place Makeup SPF 10
Mentioned2 times
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4
Prada
Touch Cream-To-Powder Blush
Mentioned2 times
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5
Chanel
Les 4 Ombres
Mentioned2 times
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1
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118 No change in rank
쩡유 JJeong U 449K subscribers 920 videos 110M views
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119 No change in rank
민카롱 433K subscribers 621 videos 82.9M views
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1
Holika Holika
My Fave Piece Concealer
Mentioned5 times
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2
TONYMOLY
Wonder Ceramide Mochi Toner
Mentioned4 times
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3
Celladix
Trouble Sebum Rebalancing 131 Ampoule
Mentioned2 times
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4
The Ordinary
Niacinamide 10% + Zinc 1%
Mentioned2 times
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5
About Tone
Blur Powder Pact
Mentioned2 times
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1
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120 No change in rank
Soo Beauty 수뷰티 423K subscribers 1,262 videos 62.3M views
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1
One Thing
Centella Asiatica Extract Toner
Mentioned5 times
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2
iUNIK
Centella Calming Daily Sun Water SPF 50+
Mentioned3 times
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3
Laka
Scaling Toner
Mentioned3 times
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4
Laka
Skin Wrapping Cream
Mentioned3 times
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5
Make p:rem
Inteca Soothing Cream
Mentioned2 times
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1
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121 No change in rank
OHEMAA 417K subscribers 1,251 videos 139M views
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1
L'Oreal
Infallible Cushion Foundation
Mentioned13 times
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2
Huda Beauty
Original Liquid Matte Lipstick
Mentioned12 times
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3
Rare Beauty
Soft Pinch Tinted Lip Oil
Mentioned10 times
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4
L'Oreal
Plump Ambition Hyaluron Lip Oil
Mentioned6 times
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5
Tirtir
Mask Fit Red Foundation
Mentioned5 times
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1
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122 No change in rank
제이미포유 Jaymeeforyou 415K subscribers 638 videos 119M views
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1
Flower Knows
Butterfly Cloud Collar Embossed Highlight & Contour Palette
Mentioned2 times
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2
Javin De Seoul
Wink Eye Shade Primer
Mentioned2 times
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3
Canmake
Creamy Touch Liner
Mentioned2 times
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4
Primera
Vitatinol Serum Mega-Shot Gel Mask
Mentioned2 times
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5
Yunjac
Skin Perfecting Protective Base Prep
Mentioned2 times
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1
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123 No change in rank
BabsBeauty 415K subscribers 947 videos 60M views
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1
Armani Beauty
Luminous Silk Cheek Tint
Mentioned7 times
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2
Mac Cosmetics
Lipglass Cushion High-Pigment Lip Oil
Mentioned7 times
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3
Huda Beauty
Liquid Matte Ultra-Comfort Transfer-Proof Lipstick
Mentioned6 times
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4
Mac Cosmetics
Skinfinish Colorstruck Blush
Mentioned6 times
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5
Rare Beauty
Soft Pinch Tinted Lip Oil
Mentioned5 times
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1
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124 No change in rank
兵藤小百合|さゆりメイク 413K subscribers 927 videos 191M views
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1
Cezanne
Drawing Eyezone Concealer
Mentioned3 times
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2
Jung Saem Mool
Essential Mool Micro Fitting Mist
Mentioned2 times
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3
Suqqu
The Liquid Foundation
Mentioned2 times
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4
NARS Cosmetics
Light Reflecting Pressed Setting Powder
Mentioned2 times
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5
Biore
UV Athlizm Skin Protect Essence SPF 50+ PA++++
Mentioned1 times
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1
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125 No change in rank
SHOKO美チャンネル 【40代50代の為の美容法】 413K subscribers 1,397 videos 112M views
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1
Dior
Forever Skin Glow Hydrating Foundation SPF 15
Mentioned2 times
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2
Orbis
Wrinkle Bright UV Protector SPF 50+
Mentioned2 times
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3
Canmake
Munyutto Highlighter
Mentioned1 times
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4
Cezanne
Shading Pencil
Mentioned1 times
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5
Canmake
Quick Lash Curler
Mentioned1 times
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1
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126 No change in rank
Nyadollie 410K subscribers 433 videos 157M views
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1
Rare Beauty
Soft Pinch Tinted Lip Oil
Mentioned2 times
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2
Hung Vanngo Beauty
Tansculpt Bronzing Contour Balm
Mentioned2 times
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3
L.A. Girl
Setting Spray
Mentioned1 times
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4
Saie
Dew Blush Liquid Cheek Blush
Mentioned1 times
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5
Huda Beauty
Blush Filter Liquid Blush
Mentioned1 times
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1
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127 No change in rank
HOONION 404K subscribers 1,137 videos 214M views
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1
Cell Fusion C
Cooling Peptide Ampoule
Mentioned3 times
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2
Efilow
Natural Glow Nude Tone up Sun Cream SPF 50+
Mentioned3 times
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3
Romand
Better Than Palette The Secret Garden
Mentioned3 times
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4
Cell Fusion C
Cooling Pad
Mentioned2 times
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5
Cell Fusion C
Post Alpha Cica Cooling Mask Sheet
Mentioned2 times
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1
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128 No change in rank
Nipun Kapur 402K subscribers 1,907 videos 99.2M views
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1
Deconstruct
Vitamin C & Ferulic Acid Serum
Mentioned1 times
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2
Haruharu Wonder
Black Rice Moisture Airyfit Sunscreen SPF 50+ PA++++
Mentioned1 times
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3
Anua
Zero-Cast Moisturizing Finish Sunscreen SPF 50
Mentioned1 times
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4
Round Lab
Birch Juice Moisturizing Mild-Up Sun Cream SPF 50+ PA++++
Mentioned1 times
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5
D'Alba
Waterfull Essence Sunscreen SPF50+ PA++++
Mentioned1 times
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1
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129 No change in rank
imane beauté 398K subscribers 342 videos 31M views
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130 No change in rank
ありちゃん〜毎月の支出の半分をコスメに充てる女〜 397K subscribers 997 videos 363M views
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1
Suqqu
The Liquid Foundation
Mentioned4 times
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2
Fwee
Cushion Egg-Fit Cover
Mentioned2 times
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3
Estée Lauder
Double Wear Stay-In-Place Makeup SPF 10
Mentioned2 times
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4
Pola
White Shot Serum UV SPF 50+
Mentioned2 times
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5
SK-II
Genoptics CC Primer SPF50+ PA++++
Mentioned2 times
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1
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131 No change in rank
Hong's MakeuPlay 홍이모 396K subscribers 940 videos 152M views
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1
Estée Lauder
Double Wear Stay-in-Place Flawless Wear Concealer
Mentioned3 times
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2
Mac Cosmetics
Skinfinish Lightstruck Liquid Highlighter
Mentioned3 times
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3
Celimax
Makeup Retouching Booster Pad
Mentioned2 times
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4
Make Up For Ever
HD Skin Full Cover Concealer
Mentioned2 times
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5
Banila Co
Clean It Zero Cleansing Balm
Mentioned2 times
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1
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132 No change in rank
柳橋唯チャンネル 392K subscribers 506 videos 124M views
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1
Hermès
Rouge Hermès Satin Lipstick
Mentioned3 times
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2
Hera
Sensual Powder Matte Liquid
Mentioned3 times
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3
Mac Cosmetics
Lustreglass Sheer-Shine Lipstick
Mentioned2 times
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4
Burberry
Kisses Matte Lipstick
Mentioned2 times
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5
Mac Cosmetics
Powder Kiss Lipstick
Mentioned2 times
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1
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133 No change in rank
河北裕介公式チャンネル 379K subscribers 399 videos 34.5M views
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134 No change in rank
Morgan Turner 375K subscribers 2,958 videos 228M views
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1
Morphe
Cloudlight Soft Glow Veil Finishing Powder
Mentioned14 times
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2
Colourpop
Super Shock Shadow
Mentioned8 times
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3
Natasha Denona
I Need a Nude Eyeshadow Palette
Mentioned6 times
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4
Essence
Radiant Light Face Palette
Mentioned6 times
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5
Catrice
Soft Blur Matte Airbrush Powder
Mentioned4 times
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1
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135 No change in rank
やみちゃんねる。 375K subscribers 566 videos 890M views
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136 No change in rank
sobong official 373K subscribers 306 videos 24.6M views
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1
Risky Beauty
Pigment Eyeshadow Palette
Mentioned9 times
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2
Chanel
Rouge Coco Gloss Moisturizing Glossimer
Mentioned6 times
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3
Risky Beauty
Be Bold Lip Blushed
Mentioned2 times
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4
Erborian
Skin Hero Glow
Mentioned1 times
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5
Armani Beauty
Luminous Silk Glow Blush
Mentioned1 times
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1
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137 No change in rank
Lisa J 371K subscribers 1,565 videos 60.5M views
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1
Bobbi Brown
Long-Wear Cream Shadow Stick
Mentioned6 times
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2
Armani Beauty
Eye Tint Long-Lasting Liquid Eyeshadow
Mentioned4 times
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3
Benefit Cosmetics
Precisely, My Brow Wax
Mentioned4 times
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4
Jane Iredale
Purepressed Base Mineral Foundation SPF20
Mentioned4 times
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5
Merit Beauty
Solo Shadow Soft Eyeshadow
Mentioned4 times
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1
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138 No change in rank
Astor 370K subscribers 835 videos 54.1M views
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139 No change in rank
Alegra Chetti 369K subscribers 3,861 videos 18.6M views
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1
MediCube
PDRN Pink Collagen Volume Multi Balm
Mentioned1 times
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2
Glow Recipe
Watermelon Glow Dew Shield SPF 30
Mentioned1 times
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3
L'Oreal
True Match Super-Blendable Foundation
Mentioned1 times
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4
L'Oreal
Infallible Blur-Fection Loose Setting Powder
Mentioned1 times
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5
L'Oreal
Extensionist Lengthening And Curling Washable Mascara
Mentioned1 times
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1
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140 No change in rank
최종시안 366K subscribers 218 videos 45M views
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141 No change in rank
Andréa Matillano 364K subscribers 2,116 videos 83.5M views
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1
Essence
The Super Peptide Glossy Treatment
Mentioned13 times
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2
Essence
Radiant Light Face Palette
Mentioned9 times
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3
Essence
Silky Blur Hydrating Longwear Concealer
Mentioned8 times
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4
Essence
Lash Without Limits Extreme Lengthening & Volume Mascara
Mentioned8 times
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5
Essence
Mono Eyeshadow Glitter
Mentioned8 times
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1
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142 No change in rank
지냐 Jinyaa 362K subscribers 540 videos 295M views
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143 No change in rank
EuniUnni 360K subscribers 1,757 videos 49.8M views
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1
107
Everyday Plump Hydro Cream
Mentioned3 times
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2
107
Scalp Purifying Microbiome Shampoo
Mentioned2 times
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3
107
Hair & Scalp Hydrating Microbiome Treatment
Mentioned2 times
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4
Round Lab
Birch Juice Moisturizing Sun Serum SPF 50+
Mentioned2 times
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5
Mise En Scène
Perfect Serum
Mentioned2 times
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1
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144 No change in rank
하소빈 SOBIN 359K subscribers 425 videos 212M views
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145 No change in rank
관리는 하고 살자 359K subscribers 608 videos 183M views
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1
Aestura
Derma UV365 Barrier Hydro Mineral Sunscreen SPF 50+ PA++++
Mentioned1 times
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2
Torriden
Dive In Moisture Sun Cream +Panthenol SPF 50+
Mentioned1 times
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3
Mediheal
Madecassoside Moisture Sun Serum SPF 50+ PA++++
Mentioned1 times
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4
Shingmulnara
Oxygen Water Waterproof Sunscreen
Mentioned1 times
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5
Cell Fusion C
Water Fit Cooling Sun Stick SPF 50+
Mentioned1 times
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1
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146 No change in rank
미아 Mia 356K subscribers 996 videos 104M views
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1
COSRX
The 6 Peptide Skin Booster Serum
Mentioned2 times
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2
Banila Co
Prime Primer Setting Fixer
Mentioned2 times
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3
Ilso
No Problem Spot Softener
Mentioned1 times
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4
Giverny
Milchak Matte Fit Foundation
Mentioned1 times
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5
Luna
Long Lasting Tip Concealer
Mentioned1 times
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1
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147 No change in rank
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