Top 10 Beauty YouTubers by Subscribers & Views
United States Beauty YouTubers Top 10
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1 No change in rank
James Charles 23.7M subscribers 721 videos 4.8B views
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2 No change in rank
Brad Mondo 8.8M subscribers 1,568 videos 2.5B views
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3 No change in rank
grav3yardgirl 8.6M subscribers 2,005 videos 1.9B views
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4 No change in rank
Tati 7.9M subscribers 2,254 videos 1.6B views
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1
Estée Lauder
Double Wear Stay-In-Place Makeup SPF 10
Mentioned6 times
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2
Essence
Stay & Play Gel Eyeliner
Mentioned6 times
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3
Essence
Radiant Light Face Palette
Mentioned3 times
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4
Essence
Silky Blur Hydrating Longwear Concealer
Mentioned3 times
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5
Maybelline
Build-A-Brow 2-In-1 Brow Pen & Sealing Gel
Mentioned3 times
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1
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5 No change in rank
RosyMcMichael 5.6M subscribers 2,250 videos 1.3B views
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1
Patrick Ta
Liquid Transition Brightening Blush
Mentioned5 times
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2
Benefit Cosmetics
Hoola Matte Bronzer
Mentioned3 times
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3
Maybelline
Superlock Brow Glue
Mentioned2 times
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4
Armani Beauty
Luminous Silk Perfect Natural Glow Foundation
Mentioned2 times
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5
Dossier
Fruity Violet Eau De Parfum
Mentioned2 times
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1
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6 No change in rank
Christen Dominique 5.4M subscribers 920 videos 650M views
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1
Beekman 1802
Milkshake Hyaluronic Acid & Squalane Facial Toner Mist
Mentioned2 times
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2
NARS Cosmetics
Soft Matte Complete Concealer
Mentioned2 times
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3
D'Alba
Double Serum All in One Multi Balm
Mentioned2 times
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4
L'Oreal
Infallible Cushion Foundation
Mentioned1 times
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5
Essence
Jelly Grip Hydrating Primer
Mentioned1 times
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1
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7 No change in rank
Manny Mua 4.8M subscribers 851 videos 618M views
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1
rhode
Pocket Bronzer
Mentioned4 times
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2
rhode
Peptide Lip Tint
Mentioned3 times
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3
SHEGLAM
Skin Sync Satin Foundation
Mentioned2 times
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4
NARS Cosmetics
Soft Matte Complete Concealer
Mentioned2 times
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5
Danessa Myricks Beauty
Yummy Skin Blurring Balm Powder
Mentioned2 times
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1
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8 No change in rank
PatrickStarrr 4.8M subscribers 1,688 videos 522M views
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1
NYX Cosmetics
Lift & Snatch Eyebrow Tint Pen
Mentioned2 times
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2
One/Size by Patrick Starrr
Powder Melt Setting Spray
Mentioned2 times
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3
One/Size by Patrick Starrr
Oil Sucker Liquid Blotting Paper Spray
Mentioned2 times
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4
Shani Darden
Triple Acid Signature Peel
Mentioned2 times
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5
Makeup by Mario
Master Mattes Eyeshadow Palette
Mentioned1 times
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1
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9 No change in rank
Laura Lee 4.6M subscribers 1,319 videos 817M views
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1
Covergirl
Clean Fresh Yummy Blur Lipstick
Mentioned4 times
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2
REFY
Water Bronzer
Mentioned4 times
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3
L'Oreal
Lumi Bronze Le Stick Soleil Bronzer
Mentioned4 times
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4
MediCube
PDRN Pink Collagen Volume Multi Balm
Mentioned3 times
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5
NYX Cosmetics
Wonder Snatch Concealer
Mentioned3 times
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1
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10 No change in rank
Hyram 4.4M subscribers 920 videos 615M views
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1
Numbuzin
No.1 Clear Filter Sun Essence SPF50+ PA++++
Mentioned5 times
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2
SKIN1004
Madagascar Centella Hyalu-Cica Water-Fit Sun Serum SPF50+ PA++++
Mentioned5 times
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3
Selfless by Hyram
Salicylic Acid & Sea Kelp Pore Clearing and Oil Control Serum
Mentioned5 times
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4
Beauty of Joseon
Relief Sun : Rice + Probiotics SPF 50+ PA++++
Mentioned3 times
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5
Beauty of Joseon
Matte Sun Stick: Mugwort + Camelia SPF 50 PA++++
Mentioned3 times
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1
Global Beauty YouTuber Rankings
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1 No change in rank
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2 No change in rank
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3 No change in rank
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4 No change in rank
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1
Estée Lauder
Double Wear Stay-In-Place Makeup SPF 10
Mentioned6 times
-
2
Essence
Stay & Play Gel Eyeliner
Mentioned6 times
-
3
Essence
Radiant Light Face Palette
Mentioned3 times
-
4
Essence
Silky Blur Hydrating Longwear Concealer
Mentioned3 times
-
5
Maybelline
Build-A-Brow 2-In-1 Brow Pen & Sealing Gel
Mentioned3 times
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1
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5 No change in rank
PONY Syndrome 5.9M subscribers 284 videos 361M views
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6 No change in rank
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1
Patrick Ta
Liquid Transition Brightening Blush
Mentioned5 times
-
2
Benefit Cosmetics
Hoola Matte Bronzer
Mentioned3 times
-
3
Maybelline
Superlock Brow Glue
Mentioned2 times
-
4
Armani Beauty
Luminous Silk Perfect Natural Glow Foundation
Mentioned2 times
-
5
Dossier
Fruity Violet Eau De Parfum
Mentioned2 times
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1
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7 No change in rank
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1
Beekman 1802
Milkshake Hyaluronic Acid & Squalane Facial Toner Mist
Mentioned2 times
-
2
NARS Cosmetics
Soft Matte Complete Concealer
Mentioned2 times
-
3
D'Alba
Double Serum All in One Multi Balm
Mentioned2 times
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4
L'Oreal
Infallible Cushion Foundation
Mentioned1 times
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5
Essence
Jelly Grip Hydrating Primer
Mentioned1 times
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1
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8 No change in rank
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1
rhode
Pocket Bronzer
Mentioned4 times
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2
rhode
Peptide Lip Tint
Mentioned3 times
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3
SHEGLAM
Skin Sync Satin Foundation
Mentioned2 times
-
4
NARS Cosmetics
Soft Matte Complete Concealer
Mentioned2 times
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5
Danessa Myricks Beauty
Yummy Skin Blurring Balm Powder
Mentioned2 times
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1
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9 No change in rank
عالم هبة Hiba 4.8M subscribers 1,663 videos 437M views
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10 No change in rank
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1
NYX Cosmetics
Lift & Snatch Eyebrow Tint Pen
Mentioned2 times
-
2
One/Size by Patrick Starrr
Powder Melt Setting Spray
Mentioned2 times
-
3
One/Size by Patrick Starrr
Oil Sucker Liquid Blotting Paper Spray
Mentioned2 times
-
4
Shani Darden
Triple Acid Signature Peel
Mentioned2 times
-
5
Makeup by Mario
Master Mattes Eyeshadow Palette
Mentioned1 times
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1
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11 No change in rank
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1
Covergirl
Clean Fresh Yummy Blur Lipstick
Mentioned4 times
-
2
REFY
Water Bronzer
Mentioned4 times
-
3
L'Oreal
Lumi Bronze Le Stick Soleil Bronzer
Mentioned4 times
-
4
MediCube
PDRN Pink Collagen Volume Multi Balm
Mentioned3 times
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5
NYX Cosmetics
Wonder Snatch Concealer
Mentioned3 times
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1
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12 No change in rank
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1
Numbuzin
No.1 Clear Filter Sun Essence SPF50+ PA++++
Mentioned5 times
-
2
SKIN1004
Madagascar Centella Hyalu-Cica Water-Fit Sun Serum SPF50+ PA++++
Mentioned5 times
-
3
Selfless by Hyram
Salicylic Acid & Sea Kelp Pore Clearing and Oil Control Serum
Mentioned5 times
-
4
Beauty of Joseon
Relief Sun : Rice + Probiotics SPF 50+ PA++++
Mentioned3 times
-
5
Beauty of Joseon
Matte Sun Stick: Mugwort + Camelia SPF 50 PA++++
Mentioned3 times
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1
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13 No change in rank
KathleenLights 4.1M subscribers 1,297 videos 663M views
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14 No change in rank
Smitha Deepak 3.8M subscribers 1,096 videos 916M views
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15 No change in rank
Doctorly 3.6M subscribers 587 videos 1.6B views
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1
Anua
Azelaic Acid 10 Hyaluron Redness Soothing Serum
Mentioned5 times
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2
Dr. Althea
345 Relief Cream
Mentioned5 times
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3
Remedy
For Aging
Mentioned4 times
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4
Neutrogena
Collagen Bank SPF 30 Moisturizer Sunscreen
Mentioned3 times
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5
Remedy
Hand & Cuticle Repairing Butter Cream
Mentioned3 times
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1
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16 No change in rank
Desi Perkins 3.1M subscribers 415 videos 266M views
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1
Makeup by Mario
Master Mattes Eyeshadow Palette
Mentioned2 times
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2
Makeup by Mario
Master Mattes Eyeshadow Palette The Neutrals
Mentioned2 times
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3
m.ph
The Overliner Lip Liner Pencil
Mentioned2 times
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4
Charlotte Tilbury
Airbrush Flawless Finish Setting Powder
Mentioned2 times
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5
Kylie Cosmetics
Skin Tint Blurring Elixir Foundation
Mentioned1 times
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1
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17 No change in rank
جمالك طبيعيNatural beauty 3M subscribers 3,267 videos 328M views
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18 No change in rank
Jooshica 2.9M subscribers 645 videos 1.3B views
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19 No change in rank
Audrey Victoria 2.8M subscribers 2,244 videos 2.7B views
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1
Mise En Scène
Perfect Serum
Mentioned1 times
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2
OGX Beauty
Bond Protein Repair Heat Protect Spray
Mentioned1 times
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3
DHC
Deep Cleansing Oil
Mentioned1 times
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4
Dove
Sensitive Beauty Bar
Mentioned1 times
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5
L'Oreal
Elvive Dream Lengths Restoring Shampoo
Mentioned1 times
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1
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20 No change in rank
Beauty Within 2.7M subscribers 992 videos 172M views
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1
CNP Laboratory
Propolis Lipcerin
Mentioned3 times
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2
Whipped
Vegan Pack Cleanser
Mentioned2 times
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3
MediCube
PDRN Pink Peptide Serum
Mentioned1 times
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4
Round Lab
Camellia Deep Collagen Firming Sun Serum SPF 50+
Mentioned1 times
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5
Tower 28 Beauty
Swipe Serum Concealer
Mentioned1 times
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1
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21 No change in rank
Dr Dray 2.7M subscribers 5,216 videos 782M views
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1
The Ordinary
Multi Peptides + Copper Peptide 1%
Mentioned5 times
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2
Global Beauty Care
Smooth & Lift Collagen Skin Cream
Mentioned3 times
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3
Anua
Retinol 0.1 Caffeine Revitalizing Eye Cream
Mentioned3 times
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4
La Roche-Posay
Cicaplast Gel B5
Mentioned2 times
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5
CeraVe
Healing Ointment
Mentioned2 times
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1
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22 No change in rank
Nicole Guerriero 2.7M subscribers 810 videos 383M views
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23 No change in rank
Chloe Morello 2.5M subscribers 679 videos 323M views
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24 No change in rank
Sara's Makeup 2.4M subscribers 619 videos 395M views
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1
SHEGLAM
Skin-Focus High Coverage Powder Foundation
Mentioned2 times
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2
Maybelline
Lifter Stix
Mentioned2 times
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3
Huda Beauty
#FauxFilter Luminous Matte Concealer
Mentioned2 times
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4
BYOMA
Hydrating Serum
Mentioned1 times
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5
Dr. Althea
345 Relief Cream
Mentioned1 times
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1
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25 No change in rank
Guy Tang 2.3M subscribers 371 videos 75.6M views
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26 No change in rank
Erin Parsons Makeup 2.3M subscribers 268 videos 917M views
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1
Mac Cosmetics
Lip Pencil
Mentioned6 times
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2
Urban Decay
Vice Lipstick
Mentioned6 times
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3
Elizabeth Arden
Lip Color Lipstick
Mentioned4 times
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4
Max Factor X
Pan Stik Foundation
Mentioned2 times
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5
KimChi Chic Beauty
The Most Concealer
Mentioned1 times
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1
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27 No change in rank
Jessica Vu 2.2M subscribers 179 videos 129M views
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28 No change in rank
조효진 Hyojin Cho 2M subscribers 515 videos 213M views
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1
Beauty of Joseon
Tinted Mineral Dayscreen SPF 30
Mentioned4 times
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2
BBIA
Last Auto Gel Eyeliner
Mentioned3 times
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3
Etude House
Ginger Sugar Lip Serum
Mentioned3 times
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4
CLIO
Sharp So Simple Waterproof Pencil Eye Liner
Mentioned3 times
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5
CLIO
Kill Brow Auto Hard Brow Pencil
Mentioned3 times
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1
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29 No change in rank
Khichi Beauty 1.9M subscribers 3,462 videos 240M views
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30 No change in rank
Maysam Makeup 1.8M subscribers 358 videos 178M views
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1
Huda Beauty
Easy Bake Loose Baking & Setting Powder
Mentioned4 times
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2
Huda Beauty
Creamy Kohl Longwear Eye Pencil
Mentioned1 times
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3
Huda Beauty
Easy Bake Pressed Powder
Mentioned1 times
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4
Maybelline
Lasting Drama Gel Eyeliner 24h
Mentioned1 times
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5
Huda Beauty
#Faux Filter Color Corrector
Mentioned1 times
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1
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31 No change in rank
Aylen Park 1.8M subscribers 373 videos 1.5B views
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32 No change in rank
ふくれな/fukurena 1.8M subscribers 324 videos 521M views
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33 No change in rank
HIRO BEAUTY CHANNEL 1.8M subscribers 1,817 videos 769M views
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1
NARS Cosmetics
Liquid Blush
Mentioned4 times
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2
Hera
Sensual Powder Matte Liquid
Mentioned3 times
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3
NARS Cosmetics
Afterglow Lip Shine
Mentioned2 times
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4
Shiseido
Revitalessence Skin Glow Primer SPF 25
Mentioned1 times
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5
Orbis
U Dot Essence Lotion
Mentioned1 times
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1
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34 No change in rank
Hindash 1.7M subscribers 193 videos 107M views
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1
Hindash
Color Fluid
Mentioned11 times
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2
Tower 28 Beauty
Swipe Serum Concealer
Mentioned1 times
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3
Kosas
Cloud Set Setting Powder
Mentioned1 times
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4
Anastasia Beverly Hills
Volumizing Tinted Brow Gel
Mentioned1 times
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5
Shades By Shan
The Brow Duo
Mentioned1 times
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1
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35 No change in rank
Dr. Shereene Idriss 1.7M subscribers 2,150 videos 545M views
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36 No change in rank
ملك 1.7M subscribers 3,344 videos 175M views
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37 No change in rank
友利新公式チャンネル(内科・皮膚科医) 1.7M subscribers 1,697 videos 277M views
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1
Curel
Brightening Moisture Facial Lotion
Mentioned1 times
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2
Biore
Ouchi De Esthe Deep Clay Facial Cleanser
Mentioned1 times
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3
Anua
Azelaic Acid 10 Hyaluron Redness Soothing Serum
Mentioned1 times
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4
Decorte
Whitelogist
Mentioned1 times
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5
Astalift
Jelly Aquarista
Mentioned1 times
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1
-
38 No change in rank
Marlena Stell 1.6M subscribers 963 videos 213M views
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1
Kylie Cosmetics
Skin Tint Blurring Elixir Foundation
Mentioned2 times
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2
Haruharu Wonder
Black Rice Moisture Cleansing Oil
Mentioned2 times
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3
Tarte
Shape Tape Contour Concealer
Mentioned1 times
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4
L'Oreal
True Match Super-Blendable Foundation
Mentioned1 times
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5
Guerlain
Parure Gold Skin Matte High Perfection Foundation
Mentioned1 times
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1
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39 No change in rank
コスメヲタちゃんねるサラ 1.6M subscribers 2,302 videos 2.6B views
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1
Luna
Conceal Blender Palette
Mentioned4 times
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2
Canmake
Creamy Touch Liner
Mentioned2 times
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3
Etude House
Curl Fix Mascara
Mentioned2 times
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4
Anessa
Perfect UV Sunscreen Skincare Gel N SPF 50+ PA++++
Mentioned2 times
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5
Nivea
Rich Care & Color Lip Balm SPF 20
Mentioned2 times
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1
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40 No change in rank
안다 ANDA 1.6M subscribers 614 videos 268M views
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1
D'Alba
Waterfull Tone-up Sunscreen SPF50+ PA++++
Mentioned4 times
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2
About Tone
Skin Layer Cover Fit Concealer
Mentioned3 times
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3
Athe
Glazm Lip Balm Stick
Mentioned2 times
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4
About Tone
Blur Powder Pact
Mentioned2 times
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5
Bring Green
Tea Tree Cica Soothing Toner
Mentioned2 times
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1
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41 No change in rank
Edward Avila 1.5M subscribers 1,007 videos 262M views
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1
Heart Percent
Dote On Mood Lip Pencil
Mentioned2 times
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2
Flower Knows
Bunny Garden Cushion Cream Foundation
Mentioned1 times
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3
Flower Knows
The Sweetie Bear 4-Color Concealer Palette
Mentioned1 times
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4
NARS Cosmetics
Light Reflecting Hydrating Primer
Mentioned1 times
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5
innisfree
No Sebum Moisture Powder
Mentioned1 times
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1
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42 No change in rank
nanakoななこ 1.5M subscribers 854 videos 563M views
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1
Canmake
Creamy Touch Liner
Mentioned8 times
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2
Canmake
Marshmallow Finish Powder Abloom
Mentioned5 times
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3
Canmake
Muchi Puru Tint
Mentioned4 times
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4
Canmake
Mermaid Skin Gel UV SPF 50+ PA++++
Mentioned3 times
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5
SK-II
Genoptics CC Primer SPF50+ PA++++
Mentioned3 times
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1
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43 No change in rank
Sara Echeagaray 1.5M subscribers 324 videos 657M views
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1
Tower 28 Beauty
Swipe Serum Concealer
Mentioned1 times
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2
Rare Beauty
Perfect Strokes Universal Volumizing Mascara
Mentioned1 times
-
3
Sephora Collection
Retractable Eyebrow Pencil
Mentioned1 times
-
4
Rare Beauty
Brow Harmony Flexible Lifting Eyebrow Gel
Mentioned1 times
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5
Prada
Monochrome Hyper Matte Lipstick
Mentioned1 times
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1
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44 No change in rank
Alexandra Anele 1.4M subscribers 1,042 videos 153M views
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1
Lisa Eldridge
Elevated Glow Highlighter
Mentioned9 times
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2
Lisa Eldridge
Rouge Experience Refillable Lipstick
Mentioned9 times
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3
Lisa Eldridge
Kitten Lash Mascara
Mentioned7 times
-
4
Kosas
Revealer Super Creamy + Brightening Concealer
Mentioned4 times
-
5
Rare Beauty
Liquid Touch Brightening Concealer
Mentioned4 times
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1
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45 No change in rank
Briel Adams-Wheatley 1.4M subscribers 433 videos 838M views
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46 No change in rank
fukuse yuuriマリリン 1.4M subscribers 1,311 videos 1.1B views
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47 No change in rank
NorMina - نورمينا 1.4M subscribers 23 videos 8.9M views
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48 No change in rank
Ali Andreea 1.4M subscribers 918 videos 175M views
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1
Prada
Touch Cream-To-Powder Blush
Mentioned5 times
-
2
Anastasia Beverly Hills
Brow Powder Duo
Mentioned4 times
-
3
Merit Beauty
Clean Lash Lengthening Tubing Mascara
Mentioned4 times
-
4
Victoria Beckham Beauty
Colour Wash Bronze Water Tint
Mentioned4 times
-
5
Laneige
Juicepop Box Lip Tint
Mentioned4 times
-
1
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49 No change in rank
Haley Kim 1.4M subscribers 389 videos 144M views
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1
NYX Cosmetics
Buttermelt Blush
Mentioned4 times
-
2
rhode
Pocket Bronzer
Mentioned3 times
-
3
Rare Beauty
Soft Pinch Liquid Blush
Mentioned2 times
-
4
Makeup by Mario
Soft Pop Blush Stick
Mentioned2 times
-
5
Armani Beauty
Luminous Silk Concealer
Mentioned2 times
-
1
-
50 No change in rank
Monica Ravi-Conway 1.3M subscribers 2,064 videos 1.8B views
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1
Maybelline
Super Stay Lumi-Matte Foundation
Mentioned5 times
-
2
Mac Cosmetics
Colour Excess Gel Pencil Eye Liner
Mentioned4 times
-
3
Hard Candy
Glass On Lock Setting Spray
Mentioned3 times
-
4
L'Oreal
Plump Ambition Hyaluron Lip Oil
Mentioned3 times
-
5
NYX Cosmetics
Lip Lingerie Lip Liner Stain
Mentioned3 times
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1
