2026 Top 20 Shampoo & Reviews

Latest Shampoo Reviews

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• 桜めい🌸 Ages 35-44 · Fine · Straight

  8 hours ago
  
  Moev

  Annurcatin Shampoo

  My hair is soft and falls out easily, so I use this for scalp care. I cleanse my scalp with this, then use whatever shampoo I like. I used to focus on what was good for my hair, but I've realized that the foundation really is important. I'm clearly losing less hair than before, so I want to keep using this.

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• rinaCrew '26 Ages 25-34 · Thick · Straight

  1 days ago
  
  Tsururincho

  Shampoo

  It's average. It's not amazing, but it's not terrible either. It doesn't make my hair silky, but it doesn't make it frizzy either. It's just completely average. The one thing I can say loud and clear is that it smells good. It has an elegant soap scent, and I genuinely love it. It's expensive compared to drugstore shampoos, and it's not worth going out of my way to repurchase, so once I use it up, that's it.

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• らいらい Ages 25-34 · Thick · Straight

  3 days ago
  
  Moev

  Annurcatin Shampoo

  On bleached and color-treated hair, it feels a little squeaky after washing. But!!!!!! It definitely works for scalp care—I've had less hair loss and fewer gray hairs. Just a small amount gets suuuper foamy, so I'd say it's great value for money! I wasn't used to the shape of the bottle at first, but it's easy to bring to public baths and hot springs, which I appreciate 🙏 Scent is a matter of preference, so I can't really say, but I like it because it's not too sweet. It has a slightly nostalgic apple scent.

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• うぇるかま｜コスメが恋人💭Crew '26 Medium · Curly

  4 days ago
  
  Levata

  Scalp Spa Shampoo

  This shampoo and conditioner is so much fun!!! It feels warm and cool at the same time!!! So that's what the hot-and-cold spa formula means! After washing, my scalp feels sooo cool and refreshed 👏🏻👏🏻👏🏻👏🏻👏🏻👏🏻 It gives me men's shampoo vibes! Turns out the one I was using was Mandom 🤝🏻🎀🎀 I love Mandom!

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• 桃ルイボス Ages 25-34 · Fine · Wavy

  5 days ago
  
  Moev

  Annurcatin Shampoo

  I usually use about 5~6 pumps of shampoo, but I was shocked that just one pump of this turned into a huge pile of foam. Also, it smells sooo good, like apples. Maybe it doesn't leave my hair silky because it lathers too much? I don't feel like it's right for my hair, but I use a treatment afterward, so no problem. The scent is seriously way too good, and the huge pile of foam feels like it's properly washing my scalp, which feels great, so I plan to repurchase. Hair type ・Bleached hair ・Fine ・Average amount ・Fragile ・Very wavy ・Tangles easily

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• きいちゃん Ages 25-34 · Medium · Straight

  6 days ago
  
  Moev

  Annurcatin Shampoo

  My hair is bleach- and color-damaged. I liked it and used it for about a year. The scent is sweet, kind of like apples. Some people might think it smells like their grandma's house. A little goes a long way and lathers up really well! But it leaves my hair feeling squeaky when I rinse it out. Then the treatment from the same line makes it super silky. If you're going to use it, I recommend using the whole line! It claims to prevent hair loss, but I couldn't tell while I was using it. When I switched to a different product, a crazy amount of my hair fell out. So apparently it really was preventing hair loss!

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• うぇるかま｜コスメが恋人💭Crew '26 Medium · Curly

  1 weeks ago
  
  Plus Eau

  Reform Shampoo

  Plus Eau's new shampoo and conditioner were released early at Loft!!!!!🥹🖤👏🏻👏🏻👏🏻 I thought they wouldn't be out for a little while longer, so I'm happy I found them!!!! I tried the sample packets for now, but the results were more like, hmmm? than I expected. Maybe my expectations were too high because Plus Eau's previous products were so amazing. They're supposed to help with frizz, but I didn't really notice any effect, and they didn't make my hair silky either. But they're not bad.

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• うぇるかま｜コスメが恋人💭Crew '26 Medium · Curly

  1 weeks ago
  
  Moroccan Beauty

  Golden Moist EX Shampoo

  Whenever new shampoo sample pouches come out, I just go ahead and try them all, but Moroccan Beauty's gold one is seriously so good ((what a way with words For now I went and bought 2 more pouches👏🏻 Apparently it has ultra-high-pressure argan oil! The gold packaging seems kinda lucky too💭 You guys should try it too, a single-use pouch is 120 yen at the drugstore👏🏻👏🏻 I'm currently debating whether to buy the full-size bottle✨✨

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• 白湯 Ages 25-34 · Fine · Wavy

  1 weeks ago
  
  Melt

  Deep Shampoo

  Fine, soft, wispy hair that gets dry and wavy easily This is my current favorite shampoo/treatment! It's a line for damaged hair, but I heard it's also recommended for people with wispy hair, so I tried using it together with the treatment. After washing, my hair falls neatly into place and feels moisturized without being too heavy. I've used all kinds of shampoos, but this is the first one that's given me everything I want, including frizz control, moisture, and manageability, with no compromises. (I repurchased it after receiving it through a campaign)

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• えみり Ages 25-34 · Medium · Straight

  2 weeks ago
  
  Plus Eau

  Melty Shampoo

  A moisturizing, smoothing type for fall and winter. It seems like it would be too heavy for summer, but just right from fall through early spring. I loved the floral scent ◎ It seems to have a lot of moisturizing ingredients, so it would probably work well for people whose ends tend to get dry!

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• えみり Ages 25-34 · Medium · Straight

  2 weeks ago
  
  Moev

  Annurcatin Shampoo

  I think the scent will be pretty polarizing... It's apparently an apple scent? but it smelled kind of forest-like to me. It smells like something you'd find in a bath additive, and I feel like it stays pretty strong until around the evening. If you're not into it, it might be a bit much. But it makes my hair really smooth and soft to the touch! I've only been using the shampoo, but a small amount lathers well and doesn't feel heavy. No issues with cleansing power either ◎ The first time I used it, even while my hair was still wet after rinsing, I could tell such a big difference that I thought, This is not how it usually feels! They should also sell single-use pouches, so if you're worried about the scent, I'd recommend starting with one of those

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• rinaCrew '26 Ages 25-34 · Thick · Straight

  3 weeks ago
  
  Moev

  Annurcatin Shampoo

  It just really didn’t work for my hair type. The lather was so thick and fluffy, like I’d just used a scrub, which surprised me. But it doesn’t make my hair smooth. I do like the scent, though. (But it doesn’t smell like apples at all.) The scent is pretty strong, so the only good thing is that it still lingers in my hair the next day. The finish is dry, frizzy, and messy. I absolutely will not repurchase. <My hair type> Bleached hair Dry ends On the thicker, coarser side, and lots of it

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• mipoCrew '26 Ages 25-34 · Fine · Wavy

  1 months ago
  
  NATURIA

  Keratin Shampoo

  My hair is soft, fine, and prone to tangling, plus it’s damaged from heat and coloring 😿 It lathers really well, and my hair feels smooth even while I’m washing it. After rinsing, my hair doesn’t tangle as easily and feels silky, so I love it!

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