Top 10 Beauty YouTubers by Subscribers & Views
United States Beauty YouTubers Top 10
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1 No change in rank
James Charles 23.7M subscribers 721 videos 4.8B views
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2 No change in rank
Brad Mondo 8.8M subscribers 1,568 videos 2.5B views
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3 No change in rank
grav3yardgirl 8.6M subscribers 2,005 videos 1.9B views
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4 No change in rank
Tati 7.9M subscribers 2,254 videos 1.6B views
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1
Estée Lauder
Double Wear Stay-In-Place Makeup SPF 10
Mentioned6 times
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2
Essence
Stay & Play Gel Eyeliner
Mentioned6 times
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3
Essence
Silky Blur Hydrating Longwear Concealer
Mentioned3 times
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4
Essence
Radiant Light Face Palette
Mentioned3 times
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5
Maybelline
Build-A-Brow 2-In-1 Brow Pen & Sealing Gel
Mentioned3 times
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1
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5 No change in rank
RosyMcMichael 5.6M subscribers 2,250 videos 1.3B views
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1
Patrick Ta
Liquid Transition Brightening Blush
Mentioned5 times
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2
Benefit Cosmetics
Hoola Matte Bronzer
Mentioned3 times
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3
Maybelline
Superlock Brow Glue
Mentioned2 times
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4
Armani Beauty
Luminous Silk Perfect Natural Glow Foundation
Mentioned2 times
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5
Dossier
Fruity Violet Eau De Parfum
Mentioned2 times
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1
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6 No change in rank
Christen Dominique 5.4M subscribers 920 videos 650M views
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1
Beekman 1802
Milkshake Hyaluronic Acid & Squalane Facial Toner Mist
Mentioned2 times
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2
NARS Cosmetics
Soft Matte Complete Concealer
Mentioned2 times
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3
D'Alba
Double Serum All in One Multi Balm
Mentioned2 times
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4
L'Oreal
Infallible Cushion Foundation
Mentioned1 times
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5
Essence
Jelly Grip Hydrating Primer
Mentioned1 times
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1
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7 No change in rank
Manny Mua 4.8M subscribers 851 videos 618M views
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1
rhode
Pocket Bronzer
Mentioned4 times
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2
rhode
Peptide Lip Tint
Mentioned3 times
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3
SHEGLAM
Skin Sync Satin Foundation
Mentioned2 times
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4
NARS Cosmetics
Soft Matte Complete Concealer
Mentioned2 times
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5
Danessa Myricks Beauty
Yummy Skin Blurring Balm Powder
Mentioned2 times
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1
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8 No change in rank
PatrickStarrr 4.8M subscribers 1,688 videos 522M views
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1
NYX Cosmetics
Lift & Snatch Eyebrow Tint Pen
Mentioned2 times
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2
One/Size by Patrick Starrr
Powder Melt Setting Spray
Mentioned2 times
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3
One/Size by Patrick Starrr
Oil Sucker Liquid Blotting Paper Spray
Mentioned2 times
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4
Shani Darden
Triple Acid Signature Peel
Mentioned2 times
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5
Makeup by Mario
Master Mattes Eyeshadow Palette
Mentioned1 times
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1
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9 No change in rank
Laura Lee 4.6M subscribers 1,319 videos 817M views
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1
Covergirl
Clean Fresh Yummy Blur Lipstick
Mentioned4 times
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2
REFY
Water Bronzer
Mentioned4 times
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3
L'Oreal
Lumi Bronze Le Stick Soleil Bronzer
Mentioned4 times
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4
MediCube
PDRN Pink Collagen Volume Multi Balm
Mentioned3 times
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5
NYX Cosmetics
Wonder Snatch Concealer
Mentioned3 times
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1
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10 No change in rank
Hyram 4.4M subscribers 920 videos 615M views
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1
Numbuzin
No.1 Clear Filter Sun Essence SPF50+ PA++++
Mentioned5 times
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2
SKIN1004
Madagascar Centella Hyalu-Cica Water-Fit Sun Serum SPF50+ PA++++
Mentioned5 times
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3
Selfless by Hyram
Salicylic Acid & Sea Kelp Pore Clearing and Oil Control Serum
Mentioned5 times
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4
Beauty of Joseon
Relief Sun : Rice + Probiotics SPF 50+ PA++++
Mentioned3 times
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5
Beauty of Joseon
Matte Sun Stick: Mugwort + Camelia SPF 50 PA++++
Mentioned3 times
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1
Global Beauty YouTuber Rankings
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51 No change in rank
Teni Panosian 1.3M subscribers 348 videos 92.4M views
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1
Maybelline
Superlock Brow Glue
Mentioned2 times
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2
SKIN1004
Madagascar Centella Light Cleansing Oil
Mentioned1 times
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3
Fresh
Soy Hydrating Gentle Face Cleanser
Mentioned1 times
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4
Fresh
Black Tea Renewal Serum
Mentioned1 times
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5
Naked Sundays
Collagen Glow 100% Mineral Sunscreen SPF 50+
Mentioned1 times
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1
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52 No change in rank
써니 SUNNY 1.2M subscribers 280 videos 152M views
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1
Huda Beauty
Pretty Grunge Eyeshadow Palette
Mentioned2 times
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2
Alternative Stereo
Balmy Cream Cheek
Mentioned2 times
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3
Make Up For Ever
Artist Color Pencil Brow, Eye & Lip Liner
Mentioned1 times
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4
Laundryou
Clean Face Gargle Gel To Water Cleanser
Mentioned1 times
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5
I'm from
Fig Enzyme Powder Cleanser
Mentioned1 times
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1
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53 No change in rank
Liah Yoo 1.2M subscribers 520 videos 98.6M views
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54 No change in rank
ハウスダスト 1.2M subscribers 410 videos 775M views
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55 No change in rank
みなみチャンネル 1.1M subscribers 1,812 videos 954M views
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56 No change in rank
EGA.channel 1.1M subscribers 700 videos 1.2B views
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1
Rejuran
Derma Healer Pore Tightening Toner Pad
Mentioned3 times
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2
Celimax
The Vita-A Retinol Shot Tightening Serum
Mentioned1 times
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3
Centellian24
Madeca Cream Hydra Calming
Mentioned1 times
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4
Mediheal
PDRN Lifting Pad
Mentioned1 times
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5
COSRX
The Vitamin C 23 Serum
Mentioned1 times
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1
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57 No change in rank
lamuqe 1.1M subscribers 303 videos 107M views
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1
D'Alba
UV Essence Waterfull+ Panthenol Liquid Sun Serum SPF 50+
Mentioned1 times
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2
Hourglass Cosmetics
Veil Mineral Primer
Mentioned1 times
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3
Numbuzin
No.3 Porcelain Base-Skip Tone Up SPF 50+
Mentioned1 times
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4
D'Alba
Waterfull Tone-up Sunscreen SPF50+ PA++++
Mentioned1 times
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5
Aestura
Derma UV 365 Red Calming Tone-Up Sunscreen SPF 50+ PA++++
Mentioned1 times
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1
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58 No change in rank
ゆあちゃんねる! 三上悠亜オフィシャルYoutube 1.1M subscribers 495 videos 171M views
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1
Canmake
Creamy Touch Liner
Mentioned2 times
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2
Decorte
Loose Powder Translucent Setting Powder
Mentioned1 times
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3
Dior
Forever Couture Luminizer Highlighter Powder
Mentioned1 times
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4
Cezanne
Shading Pencil
Mentioned1 times
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5
Wakemake
Soft Blurring Eye Palette
Mentioned1 times
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1
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59 No change in rank
juicyjas 1.1M subscribers 1,367 videos 171M views
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1
Covergirl
Trublend Skin Enhancer Luminizer
Mentioned6 times
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2
Wet n Wild
Chameleon Chrome Eyeshadow
Mentioned6 times
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3
Rare Beauty
Always an Optimist Weightless Eye Primer
Mentioned5 times
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4
rhode
Pocket Blush
Mentioned5 times
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5
rhode
Pocket Bronzer
Mentioned5 times
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1
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60 No change in rank
Kelly Strack 1.1M subscribers 1,396 videos 170M views
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61 No change in rank
さぁや saaya 1M subscribers 1,011 videos 455M views
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62 No change in rank
SPENCER HEDGES 1M subscribers 197 videos 91.8M views
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63 No change in rank
YoshidaAkari 995K subscribers 1,640 videos 459M views
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1
NARS Cosmetics
Light Reflecting Luminizing Stick
Mentioned3 times
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2
SK-II
Facial Treatment Essence (Pitera Essence)
Mentioned3 times
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3
NARS Cosmetics
Light Reflecting Serum Cushion Foundation SPF 50+
Mentioned2 times
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4
NARS Cosmetics
Insatiable Liquid Blush
Mentioned2 times
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5
Kate Tokyo
Lash Burst Mascara
Mentioned2 times
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1
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64 No change in rank
鹿の間 993K subscribers 981 videos 361M views
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1
Canmake
Creamy Touch Liner
Mentioned5 times
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2
Espoir
The Brow Color Fixing Cara
Mentioned4 times
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3
Canmake
Lasting Liquid Liner
Mentioned4 times
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4
Decorte
Zen Wear Ultra Longwear Multi-Proof Foundation
Mentioned3 times
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5
VDL Cosmetics
Cheek Stain Blusher
Mentioned3 times
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1
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65 No change in rank
Kawanishi Mikiかわにしみき 983K subscribers 781 videos 341M views
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66 No change in rank
Emily Noel 980K subscribers 2,996 videos 258M views
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1
Maybelline
Superstay 24H Hybrid Powder Foundation
Mentioned10 times
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2
Milani
Eyeshadow Primer
Mentioned9 times
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3
Morphe
Micro Brow Dual-Ended Pencil & Spoolie
Mentioned9 times
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4
Ulta
12 Pan Eye Shadow Pallete Blushing Blooms
Mentioned9 times
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5
e.l.f. cosmetics
Lash Xtndr Mascara
Mentioned7 times
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1
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67 No change in rank
水越みさと 956K subscribers 1,203 videos 564M views
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1
Decorte
AQ Tone Perfecting Cream Concealer
Mentioned7 times
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2
Mac Cosmetics
Lustreglass Sheer-Shine Lipstick
Mentioned4 times
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3
Decorte
Rouge Cream Glow
Mentioned3 times
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4
NARS Cosmetics
Natural Radiant Longwear Foundation
Mentioned3 times
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5
NARS Cosmetics
Light Reflecting Pressed Setting Powder
Mentioned3 times
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1
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68 No change in rank
milky🥛 878K subscribers 1,591 videos 1.9B views
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69 No change in rank
SACHEU 874K subscribers 340 videos 101M views
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70 No change in rank
Dr. Sam Ellis 868K subscribers 771 videos 152M views
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1
Prequel
Pre-Gleanse Cleansing Balm
Mentioned13 times
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2
Prequel
Multi-Quench Gel Cream
Mentioned4 times
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3
Haruharu Wonder
Black Rice Moisture Airyfit Sunscreen SPF 50+ PA++++
Mentioned2 times
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4
House of Hur
Weightless Sun Fluid SPF 50+ PA++++
Mentioned2 times
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5
Ready Set Glow
Love, You By Lovi Me, Myself, And I Lippie
Mentioned2 times
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1
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71 No change in rank
sasakiasahi 867K subscribers 1,597 videos 328M views
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72 No change in rank
Abbey Yung 855K subscribers 1,202 videos 406M views
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1
Pantene
Pro-V Sheer Volume Shampoo
Mentioned4 times
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2
REDKEN
Acidic Grow Full System Shampoo
Mentioned3 times
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3
Garnier
Fructis Pure Clean Shampoo
Mentioned2 times
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4
Pantene
Pro-V Sunkiss Glow Leave-In Spray
Mentioned2 times
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5
Amika
The Shield Anti-Humidity Spray
Mentioned2 times
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1
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73 No change in rank
Allie Glines 830K subscribers 1,440 videos 148M views
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74 No change in rank
Cindy Chen Designs 821K subscribers 1,484 videos 508M views
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75 No change in rank
Christi Rose 806K subscribers 7,479 videos 1.2B views
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76 No change in rank
Shoug Mansour 797K subscribers 145 videos 50.5M views
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77 No change in rank
あいり 793K subscribers 1,772 videos 850M views
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78 No change in rank
ゆうこすモテちゃんねる 772K subscribers 435 videos 209M views
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1
Biore
UV Aqua Rich Light Up Essence SPF 50+ PA++++
Mentioned1 times
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2
Biore
UV Aqua Rich Airy Hold Cream SPF 50+
Mentioned1 times
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3
Allie
Chrono Beauty Tone Up UV SPF 50 PA++++
Mentioned1 times
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4
VDL Cosmetics
Cheek Stain Blusher
Mentioned1 times
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5
Dear Dahlia
Petal Drop Liquid Blush
Mentioned1 times
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1
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79 No change in rank
Minsco 민스코 734K subscribers 860 videos 193M views
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80 No change in rank
Nina Ubhi 724K subscribers 1,187 videos 65.2M views
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1
Tarte
Shape Tape Contour Concealer
Mentioned11 times
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2
Charlotte Tilbury
Lip Cheat Lip Liner
Mentioned6 times
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3
Charlotte Tilbury
Airbrush Flawless Foundation
Mentioned6 times
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4
Too Faced
Born This Way Super Coverage Multi-Use Concealer
Mentioned5 times
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5
Fenty Beauty
Sun Stalk'r Instant Warmth Bronzer
Mentioned5 times
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1
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81 No change in rank
아람이 722K subscribers 1,738 videos 857M views
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82 No change in rank
yeondukong 연두콩 712K subscribers 659 videos 110M views
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83 No change in rank
ひよんちゃんねる 702K subscribers 1,811 videos 266M views
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1
Yves Saint Laurent
Make Me Blush 24H Buildable Powder Blush
Mentioned2 times
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2
Kate Tokyo
Lash Maximizer Base Eyelash Primer HP EX-1
Mentioned2 times
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3
Astalift
D-UV Shield Tone-Up SPF 50+
Mentioned1 times
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4
Laneige
Neo Cushion Glow
Mentioned1 times
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5
Romand
Han All Fix Mascara
Mentioned1 times
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1
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84 No change in rank
Glenn DeVar 700K subscribers 161 videos 153M views
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85 No change in rank
韓国オンニAちゃん (会社員J) 694K subscribers 879 videos 210M views
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1
Canmake
Creamy Touch Liner
Mentioned3 times
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2
Peripera
Speedy Pencil Liner
Mentioned3 times
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3
Heart Percent
Dote On Mood Lip Pencil
Mentioned2 times
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4
lilybyred
Luv Beam Cheek Balm
Mentioned2 times
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5
Laneige
Glaze Craze Tinted Lip Serum
Mentioned2 times
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1
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86 No change in rank
Gothamista 684K subscribers 282 videos 61M views
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1
Dr. Althea
Aqua Marine Jelly Mist
Mentioned2 times
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2
Niod
Superoxide Dismutase Saccharide Mist
Mentioned2 times
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3
Fully
Rice-Dough Modeling Mask
Mentioned2 times
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4
Centellian24
Expert Madeca Cream Active Renew PDRN
Mentioned2 times
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5
Shiseido
Ultimate Sun Protector Lotion Mineral SPF 60+
Mentioned1 times
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1
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87 No change in rank
Aditya Madiraju 670K subscribers 241 videos 190M views
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1
L'Oreal
Infallible 3-Second Setting Mist
Mentioned2 times
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2
Summer Fridays
Bronzer Butter Balm
Mentioned2 times
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3
Maybelline
Lifter Stix
Mentioned1 times
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4
Maybelline
Lifter Serum Concealer
Mentioned1 times
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5
Maybelline
Color Tattoo Eye Stix
Mentioned1 times
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1
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88 No change in rank
きぬちゃんねる 666K subscribers 630 videos 134M views
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89 No change in rank
دكتور عصام شومان 664K subscribers 464 videos 46.6M views
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1
The Ordinary
Soothing & Barrier Support Serum
Mentioned6 times
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2
Vichy
Dercos Aminexil Clinical R.E.G.E.N. Booster Hair Renewing Serum
Mentioned4 times
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3
The Ordinary
Volufiline 92% + Pal-Isoleucine 1%
Mentioned3 times
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4
La Roche-Posay
Anthelios UVMune 400 Anti Dark-Spot Fluid SPF 50+
Mentioned3 times
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5
MediCube
Red Succinic Acid Peel
Mentioned2 times
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1
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90 No change in rank
かずのすけ 657K subscribers 677 videos 204M views
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1
Orbis
Wrinkle Bright UV Protector SPF 50+
Mentioned3 times
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2
Biore
Kids Stamp UV SPF 50
Mentioned3 times
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3
Anessa
Perfect UV Sunscreen Skincare Milk SPF 50+
Mentioned3 times
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4
Anessa
Perfect UV Sunscreen Skincare Gel SPF 50+
Mentioned2 times
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5
Anessa
Tone Up Brightening UV Sunscreen Gel SPF 50+
Mentioned2 times
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1
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91 No change in rank
黃小米Mii 635K subscribers 876 videos 126M views
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1
CLIO
Essential Lipcheek Tap
Mentioned1 times
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2
Maybelline
Instant Age Rewind Eraser Multi-Use Concealer
Mentioned1 times
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3
3CE
Shimmer Makeup Fixer
Mentioned1 times
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4
Dear Dahlia
Glitz Glow Highlighter
Mentioned1 times
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5
CLIO
Pro Eye Palette Air
Mentioned1 times
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1
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92 No change in rank
Hung Vanngo 607K subscribers 206 videos 34.9M views
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1
Hung Vanngo Beauty
Accentuating Longwear Lip Liner
Mentioned2 times
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2
First Aid Beauty
Hydrating Sunscreen Milk SPF 45
Mentioned1 times
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3
The Outset
Lip Oasis Glossy Treatment
Mentioned1 times
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4
Natasha Denona
Hy-Glam Setting Powder
Mentioned1 times
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5
Sisley Paris
Phyto-Touche Illusion D'Été
Mentioned1 times
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1
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93 No change in rank
Yoo True 601K subscribers 1,134 videos 261M views
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1
Jung Saem Mool
Essential Skin Nuder Cushion
Mentioned4 times
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2
3CE
Fitting Mesh Cushion SPF 40
Mentioned4 times
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3
Holika Holika
My Fave Mood Eye Palette
Mentioned4 times
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4
Tirtir
Mask Fit Red Cushion
Mentioned3 times
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5
Espoir
Be Glow Volume Cushion
Mentioned2 times
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1
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94 No change in rank
I'm Charlie 590K subscribers 543 videos 104M views
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1
Suqqu
Mono Look Eyes
Mentioned8 times
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2
L'Occitane
Shea Butter Hand Cream
Mentioned2 times
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3
Chanel
Ombre Essentielle Multi-Use Longwearing Eyeshadow
Mentioned1 times
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4
Chanel
Rouge Coco Gloss Moisturizing Glossimer
Mentioned1 times
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5
BIOTHERM
Deo Pure Invisible Roll-On
Mentioned1 times
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1
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95 No change in rank
Zabrena 587K subscribers 1,265 videos 104M views
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1
COSRX
Full Fit Propolis Light Cream
Mentioned4 times
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2
L'Oreal
Infallible 32H Freshwear Foundation
Mentioned4 times
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3
COSRX
The 6 Peptide Skin Booster Serum
Mentioned3 times
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4
COSRX
Advanced Snail 92 All In One Cream
Mentioned3 times
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5
SKIN1004
Madagascar Centella Soothing Cream
Mentioned2 times
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1
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96 No change in rank
SkinFits 582K subscribers 435 videos 40M views
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97 No change in rank
뷰드름 유튜버 인씨 568K subscribers 1,215 videos 405M views
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1
Isntree
Yam Root Vegan Milk Cleanser
Mentioned5 times
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2
Dermatory
Salicinic Pore Clear Black Pad
Mentioned4 times
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3
innisfree
Retinol Cica Repair Ampoule
Mentioned3 times
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4
Givenchy
Prisme Libre Skin-Caring Corrector
Mentioned3 times
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5
About Tone
Blur Powder Pact
Mentioned3 times
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1
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98 No change in rank
Kevin老師的時尚美妝頻道 567K subscribers 1,124 videos 86.5M views
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1
Rejuran
Healer Turnover Ampoule
Mentioned1 times
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2
Rejuran
Triple Radiance Ampoule
Mentioned1 times
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3
Rejuran
Recover C-PDRN Lifting Ampoule
Mentioned1 times
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4
D'Alba
UV Essence Waterfull Tone-Up Purple Correcting Sun Cream SPF 50+
Mentioned1 times
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5
D'Alba
UV Essence Waterfull Tone-Up Pink Correcting Sunscreen SPF 50+
Mentioned1 times
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1
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99 No change in rank
IVY 566K subscribers 735 videos 49M views
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100 No change in rank
Makeup By Nikki La Rose 547K subscribers 1,697 videos 149M views
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1
NYX Cosmetics
Wonder Snatch Concealer
Mentioned5 times
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2
Laura Mercier
Secret Brightening Loose Powder For Under Eyes
Mentioned4 times
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3
Tower 28 Beauty
ShineOn Plumping Lip Jelly
Mentioned4 times
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4
Charlotte Tilbury
Airbrush Flawless Finish Setting Powder
Mentioned3 times
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5
Makeup by Mario
Ultra Suede Sculpting Lip Pencil
Mentioned2 times
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