SHOKO美チャンネル【40代50代の為の美容法】

@shokobeautych

413K subscribers 1,397 videos

40代・50代の女性のための美容チャンネル SHOKO美チャンネルのSHOKOです！このチャンネルは、 35年以上、女優さんやモデルさんのヘアメイクを手がけてきた経験から、 40代・50代からの「なんだか老けて見える…」「今までのメイクが似合わない…」そんな“年齢による変化”に寄り添い、《たるみ・毛穴・くすみ・フェイスラインのぼやけ》など、 “見た目の悩み”を根本から解決するヒントをお届けしています。【ただの若作りじゃない】 “顔立ち”そのものを美しく整える、プロのメイク理論と一生モノの美容習慣で、「これが私！」と胸を張れる毎日へ。「生涯現役でキレイを楽しむ女性」を全力で応援します💄✨ ＼セカンドチャンネル《美美っとな日常》も好評配信中！／スキンケアやメイクだけじゃない、“内側からキレイになるヒント” をお届けするチャンネルです。食・マインド・暮らしの中の整え方を中心に、 SHOKOが感動したゲストをお招きしてLIVE配信も開催中！ / @shokovivi ◆プレゼント・ファンレター宛先〒151-0071 東京都渋谷区本町2-40-6 　茶静山園ビル3階株式会社VIRTU SHOKO宛 ◆お仕事・コラボ・メディア取材のお問い合わせ [email protected] (SHOKO美チャンネル事務局）＼ P R O F I L E ／ SHOKO｜美容プロデューサー・メイクアップアーティスト 35年以上の経験で、数多くの女優・モデルのメイクを手がけてきました。現在は、40代・50代女性の「美容と人生の再スタート」を応援しながら、 “美”をキャリアに変える教育活動も展開中！ HP https://virtu.jp

SHOKO美チャンネル【40代50代の為の美容法】 Latest Uploads

【35℃猛暑でも崩れない】57歳美容家が教える！夕方までパンダ目・眉消えを防ぐ「重ね方」と若見えポイントメイク

SHOKO美チャンネル【40代50代の為の美容法】 3.8K views 2 weeks ago
Highlights (7)
A 57-year-old beauty professional shares a point-makeup routine designed to resist extreme summer heat. She recommends applying liquid or cream products first and setting them with powder, while keeping eyeliner thin and layering mascara gradually. The video also covers brows, blush, contour, highlight, and lipstick, emphasizing that product order and amount determine how well makeup lasts into the evening.
- Set liquid eyeshadow with powder
- Use hidden, thin eyeliner instead of a thick line
- Prep brows with powder to reduce sweat-related fading
- Layer blush, contour, and highlight products
- Control product amount and layering order for summer wear
Products

Canmake

Munyutto Highlighter

0 (0)

Cezanne

Shading Pencil

0 (0)

Canmake

Quick Lash Curler

0 (0)

Maybelline

Brow Fast Sculpt

0 (0)
35℃超えでも絶対崩れない！57歳美容家が教える猛暑の鉄壁ベースメイク【40代50代の毛穴・テカリ対策】

SHOKO美チャンネル【40代50代の為の美容法】 6K views 2 weeks ago
Highlights (6)
A 57-year-old beauty expert shares a base-makeup routine designed to resist melting in temperatures above 35°C. She explains that inner-dry skin can trigger excess oil, so thorough hydration comes before targeted products for shine, pores, oil and coverage. The key is to build thin layers that adhere well and to blot sweat gently instead of rubbing.
- Balance moisture and oil before makeup
- Use balm only on dry areas
- Choose primers by skin concern
- Apply thin, targeted layers
- Press away sweat instead of rubbing
【40代・50代】ハイライトは筆じゃなく【クリーム】を中指で2箇所に置くだけ！

SHOKO美チャンネル【40代50代の為の美容法】 30.7K views 3 weeks ago
Highlights (4)
This video introduces a cream highlighter technique for women in their 40s and 50s. Instead of using a brush, you apply the cream with your middle finger's body heat to just two spots—between the eyes and the high point of the cheekbones—to restore facial dimension. Tips on blending without clumping and finger placement are also shared.
- Use your middle finger instead of a brush to apply cream highlighter
- Apply only to two spots: between the eyes and the high cheekbone area
- Body heat helps the cream adhere naturally for a subtle glow
- Blend back and forth to avoid clumping, then press with a clean finger
- Lightly tap along the nose bridge to finish
【正直レビュー】付録の「落ちないコスメ」試したら…まさかの結果に落ち込みw

SHOKO美チャンネル【40代50代の為の美容法】 58.1K views 3 weeks ago
Highlights (4)
The host tests a full makeup set (lipstick, base, foundation) that came as a magazine freebie, checking its claimed long-lasting, sweat-and-sebum resistant formula in hot summer weather. While the lipstick had good moisture and coverage, wiping off sweat revealed it faded more than expected. She notes application technique might affect the results.
- Testing a magazine freebie makeup set in summer heat
- Foundation claimed to resist sweat and sebum but faded when wiped
- Lipstick shade 703 Cinnamon Pink had good moisturizing feel and coverage
- The fading wasn't messy, which was a plus
- Asks viewers for tips on better application methods
【大至急！】お出かけ前の白髪一瞬で消し去る神アイテム3選

SHOKO美チャンネル【40代50代の為の美容法】 17.1K views 4 weeks ago
Highlights (6)
This video introduces items you can use right before heading out if you suddenly notice gray hair. It covers a mascara-type product for gray hairs along the hairline and a powder-type product for gray roots along the part line. The host especially recommends Tarraris hair mascara in rose pink, which not only hides gray hair but also brightens the complexion.
- Three items to instantly hide gray hair before going out
- Mascara-type product for hairline gray hairs
- Powder/foundation-type product for part-line gray roots
- Tarraris hair mascara in rose pink is a personal favorite
- Details and how-to are in the video description
【40代50代】10年前よりキレイになる方法

SHOKO美チャンネル【40代50代の為の美容法】 20.3K views 1 months ago
Highlights (6)
This video presents a makeup approach for women in their 40s and 50s who want a younger, more radiant appearance. The key advice is to use half as much foundation and twice as much blush, concentrating coverage on the center of the face. It also emphasizes daily skincare and a balanced diet to improve the skin from within.
- Use half the usual foundation
- Apply twice the blush with careful placement
- Focus coverage on the center of the face
- Support the skin through daily care and diet
Products

Dior

Forever Skin Glow Hydrating Foundation SPF 15

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Elixir

Day Care Revolution Tone Up SPF 50+

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【40代50代】痛く見えない夏ピンクメイク✨プロが教える「多幸感＆血色感」を仕込む大人のプチプラ×デパコス技

SHOKO美チャンネル【40代50代の為の美容法】 11.6K views 1 months ago
Highlights (6)
This video demonstrates a summer pink makeup look designed for women in their 40s and 50s, with a focus on looking fresh and naturally rosy rather than overdone. The look begins with a hydrating, correcting base, followed by pink tones on the cheeks, brows, eyes, and lips. The creator recommends balancing matte pink with a touch of glow and adding greige or brown at the outer corner for definition.
- Summer pink makeup for women in their 40s and 50s
- Even out the complexion and add glow to the cheeks
- Use matte pink to avoid a puffy look
- Pair pink liner with greige for definition
- A mix of affordable and department-store cosmetics
Products

Cezanne

Pearl Glow Highlight

0 (0)

Canmake

Cream Cheek

0 (0)

Canmake

Creamy Touch Liner

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Canmake

Fit Styler Eyebrow

0 (0)
【50代の現実】エアコンで顔がたるむ？！

SHOKO美チャンネル【40代50代の為の美容法】 11K views 1 months ago
Highlights (6)
This video explains how prolonged exposure to air conditioning in summer can dehydrate the skin and worsen blood circulation, leading to sagging and nasolabial folds. It emphasizes that people in their 50s should be especially wary of hidden coldness caused by AC. Three countermeasures are introduced: staying hydrated, avoiding overcooling the neck, and ear massage, which is demonstrated.
- AC dries out skin moisture, reducing firmness
- Cold neck and shoulders worsen blood flow, starving the face of nutrients
- People in their 50s should watch for hidden coldness from AC
- Countermeasures: hydrate often, avoid overcooling neck, ear massage
- Demonstration of pulling and rotating the ears as massage
【40代50代】肌絶不調を救う！新作デパコス×プチプラで仕上げる大人の復活メイク【新色レビュー】

SHOKO美チャンネル【40代50代の為の美容法】 13.6K views 1 months ago
Highlights (5)
The creator tries new department-store and affordable makeup after returning from Cebu with tanned, dry, peeling skin. She praises the Dior base for adhering well and providing coverage with a very small amount, and also likes the soft brow, eye, and mascara results. The pink lipstick becomes her standout favorite, with a shade she wants to carry and wear often.
- Reviving makeup for sun-damaged, dry skin
- Moisturizing Dior base with a natural glow
- Soft, mature-friendly brow and eye colors
- Delicate mascara and a favorite pink lip
Products

Dior

Forever Skin Glow Hydrating Foundation SPF 15

0 (0)
【40代からの正しいまつ毛ケア】知らないと手遅れ！？まつ毛が減る人・増える人の差

SHOKO美チャンネル【40代50代の為の美容法】 15.1K views 1 months ago
Highlights (6)
This video explains why lashes may become thinner, weaker, and more downward-facing with age, while also discussing damage from lash curlers and perms. The speaker recommends cleansing the lash roots, exercising the eye-area muscles, improving circulation, and supporting nutrition before relying on a lash serum. She also discusses an eye cream she uses and cautions that daily application can cause itching and redness for her.
- Lash length, thickness, density, volume, and color may change after 40.
- Gentle cleansing of the lash roots is essential.
- Eye-area muscle exercises may help improve eyelid opening.
- Choose lash serums according to your concerns and ingredients.
- The featured eye cream may cause itching or redness with daily use.

SHOKO美チャンネル 【40代50代の為の美容法】

SHOKO美チャンネル 【40代50代の為の美容法】 Latest Uploads

【35℃猛暑でも崩れない】57歳美容家が教える！夕方までパンダ目・眉消えを防ぐ「重ね方」と若見えポイントメイク

Highlights (7)

Video summary

Products

35℃超えでも絶対崩れない！57歳美容家が教える猛暑の鉄壁ベースメイク【40代50代の毛穴・テカリ対策】

Highlights (6)

Video summary

【40代・50代】 ハイライトは筆じゃなく【クリーム】を中指で2箇所に置くだけ！

Highlights (4)

Video summary

【正直レビュー】付録の「落ちないコスメ」試したら…まさかの結果に落ち込みw

Highlights (4)

Video summary

【大至急！】お出かけ前の白髪 一瞬で消し去る 神アイテム3選

Highlights (6)

Video summary

【40代50代】10年前よりキレイになる方法

Highlights (6)

Video summary

Products

【40代50代】痛く見えない夏ピンクメイク✨プロが教える「多幸感＆血色感」を仕込む大人のプチプラ×デパコス技

Highlights (6)

Video summary

Products

【50代の現実】エアコンで顔がたるむ？！

Highlights (6)

Video summary

【40代50代】肌絶不調を救う！新作デパコス×プチプラで仕上げる大人の復活メイク【新色レビュー】

Highlights (5)

Video summary

Products

【40代からの正しいまつ毛ケア】 知らないと手遅れ！？まつ毛が減る人・増える人の差

Highlights (6)

Video summary

SHOKO美チャンネル 【40代50代の為の美容法】 Mentioned Products

SHOKO美チャンネル【40代50代の為の美容法】

SHOKO美チャンネル【40代50代の為の美容法】 Latest Uploads

【40代・50代】ハイライトは筆じゃなく【クリーム】を中指で2箇所に置くだけ！

【大至急！】お出かけ前の白髪一瞬で消し去る神アイテム3選

【40代からの正しいまつ毛ケア】知らないと手遅れ！？まつ毛が減る人・増える人の差

SHOKO美チャンネル【40代50代の為の美容法】 Mentioned Products