SHOKO美チャンネル【40代50代の為の美容法】

@shokobeautych

413K subscribers 1,418 videos

40代・50代の女性のための美容チャンネル SHOKO美チャンネルのSHOKOです！このチャンネルは、 35年以上、女優さんやモデルさんのヘアメイクを手がけてきた経験から、 40代・50代からの「なんだか老けて見える…」「今までのメイクが似合わない…」そんな“年齢による変化”に寄り添い、《たるみ・毛穴・くすみ・フェイスラインのぼやけ》など、 “見た目の悩み”を根本から解決するヒントをお届けしています。【ただの若作りじゃない】 “顔立ち”そのものを美しく整える、プロのメイク理論と一生モノの美容習慣で、「これが私！」と胸を張れる毎日へ。「生涯現役でキレイを楽しむ女性」を全力で応援します💄✨ ＼セカンドチャンネル《美美っとな日常》も好評配信中！／スキンケアやメイクだけじゃない、“内側からキレイになるヒント” をお届けするチャンネルです。食・マインド・暮らしの中の整え方を中心に、 SHOKOが感動したゲストをお招きしてLIVE配信も開催中！ / @shokovivi ◆プレゼント・ファンレター宛先〒151-0071 東京都渋谷区本町2-40-6 　茶静山園ビル3階株式会社VIRTU SHOKO宛 ◆お仕事・コラボ・メディア取材のお問い合わせ [email protected] (SHOKO美チャンネル事務局）＼ P R O F I L E ／ SHOKO｜美容プロデューサー・メイクアップアーティスト 35年以上の経験で、数多くの女優・モデルのメイクを手がけてきました。現在は、40代・50代女性の「美容と人生の再スタート」を応援しながら、 “美”をキャリアに変える教育活動も展開中！ HP https://virtu.jp

SHOKO美チャンネル【40代50代の為の美容法】 Latest Uploads

【それ逆効果！】50代がやりがち美容の勘違い10選！良かれと思って老けていく悲劇

SHOKO美チャンネル【40代50代の為の美容法】 6.8K views 1 weeks ago
Highlights (7)
This video explains ten common beauty misconceptions among women in their 40s, 50s, and 60s. It discusses overconsuming supposedly healthy foods, using expensive cosmetics too sparingly, leaving sheet masks on too long, using forceful massages, and applying too much base makeup. The advice is to adjust beauty routines and makeup to your current skin, face, and lifestyle.
- Consider portions and the whole diet, even with healthy foods
- Follow recommended amounts and application order for cosmetics
- Use sheet masks and cleansers according to their instructions
- Avoid harsh massage and overly thick coverage
- Update makeup to suit your current face
【40代50代】まだファンデ変えないで！秋の乾燥・老け見えを防ぐベースメイク術＆リアル美養ケア

SHOKO美チャンネル【40代50代の為の美容法】 13.1K views 2 weeks ago
Highlights (6)
The video explains how to adjust your base makeup according to your current skin condition instead of replacing your foundation just because the season has changed. It compares base products for concerns such as dryness, dullness, pores, uneven tone, and makeup breakdown. The creator also connects makeup with lifestyle-based beauty care, including sleep, alcohol intake, and nutrition.
- Check your skin and adjust the base before replacing foundation
- Use different products on dry areas and the oilier T-zone
- Choose moisturizing, glowy, covering, or color-correcting bases by concern
- Apply minimal powder and avoid heavily powdering dry eye areas
- Review sleep, alcohol, and diet when your eyes and complexion look tired
Products

Clé de Peau Beauté

Embellisseur Declat

3.5 (1)
【50代ピンクメイク】若作りに見えない大人の正解！KATE限定新作「We are PINK CATS 」で血色感を出す3つのルール＆オバベ脱出の美養術！

SHOKO美チャンネル【40代50代の為の美容法】 9.8K views 2 weeks ago
Highlights (6)
The video demonstrates how to create a mature pink makeup look using KATE’s limited “We are PINK CATS” collection. The three key rules are to avoid overly dark brows, avoid applying blush in a round shape, and avoid coating the lips heavily with matte lipstick. Spreading small touches of pink across the brows, eyes, cheeks, and lips creates a soft, healthy flush rather than an overly youthful look. The creator also suggests checking skin condition and eating habits if pink makeup seems unflattering.
- Keep brows soft and avoid making them too dark
- Apply blush higher and outward instead of in a round shape
- Blur matte lipstick rather than applying an opaque layer
- Distribute pink subtly across the whole face
- Consider skin condition and sugar intake when pink looks off
Products

Kate Tokyo

Lash Burst Mascara

0 (0)

Kate Tokyo

Bouncy Cheek Shadow

0 (0)

Kate Tokyo

Lip Monster Fog Matte

0 (0)

Kate Tokyo

3D Eyebrow Color Z

0 (0)
最近、コンシーラー筆が熱い！KATEと新作ロージーローザ、40〜60代肌にはどっち？

SHOKO美チャンネル【40代50代の為の美容法】 14.8K views 1 months ago
Highlights (5)
If your concealer does not cover well or looks heavy under the eyes, the brush rather than the concealer itself may be the issue. This video compares KATE and ROSY ROSA concealer brushes using the same concealer on dark spots, under-eye circles, and broader areas of discoloration. KATE is recommended for precise spot coverage, while ROSY ROSA is better for spreading product broadly and creating a natural finish.
- KATE’s dense, rounded brush targets dark spots precisely
- ROSY ROSA’s brush blends broadly and softens edges naturally
- ROSY ROSA may feel slightly scratchy around the eyes
- Choose based on the area of concern and desired coverage style
【40代50代】同じコスメでできる！夏→夏終わりメイクで、差をつけよう！

SHOKO美チャンネル【40代50代の為の美容法】 3.2K views 1 months ago
Highlights (7)
This video shows how to transition from summer makeup to late-summer makeup without buying new fall cosmetics, simply by changing where and how much you apply. For women in their 40s to 60s, the key is not making the makeup heavier, but keeping the application focused and avoiding excessive spreading or layering. The creator also adjusts the base and color makeup for summer fatigue and dryness, recommending a gradual shift toward a more mature fall mood.
- Change application areas and layering rather than replacing your cosmetics
- Use a thin, well-set base and build coverage only where dullness or fatigue shows
- Place emphasis toward the outer eye and brow areas for a calmer, more mature look
- Transition into fall colors gradually instead of changing the entire look at once
Products

Dior

Forever Skin Glow Hydrating Foundation SPF 15

3.7 (1)

Elixir

Day Care Revolution Tone Up SPF 50+

3.6 (1)

Maybelline

Sky High Mascara

3.7 (1)

Canmake

Creamy Touch Liner

3.8 (7)
【50代ファンデ】高い方がキレイ？15万回再生の1位対決！8,030円ディオールVS3,190円メイベリンを57歳が半顔でガチ検証

SHOKO美チャンネル【40代50代の為の美容法】 3.1K views 1 months ago
Highlights (6)
A 57-year-old creator applies Dior and Maybelline foundation to opposite halves of her face and compares coverage, pores, bare-skin appearance, radiance, fine lines, and wear. Dior gives a hydrated, naturally luminous finish and makes the lines around the eyes less noticeable, while Maybelline offers stronger coverage, a more even finish, and better resistance to heavy sweating. She prefers Dior for a radiant look and dry indoor settings, but recommends Maybelline for hot outdoor activities and situations where lasting coverage matters.
- Dior looks hydrated, luminous, and more skin-like
- Maybelline provides stronger coverage and a more even finish
- Maybelline performs better under heavy sweating
- Dior feels more comfortable around dry under-eyes
- For mature skin, enhancing the skin is more important than hiding everything
Products

Maybelline

Super Stay Lumi-Matte Foundation

3.3 (1)

Dior

Forever Skin Glow Hydrating Foundation SPF 15

3.7 (1)
【35℃猛暑でも崩れない】57歳美容家が教える！夕方までパンダ目・眉消えを防ぐ「重ね方」と若見えポイントメイク

SHOKO美チャンネル【40代50代の為の美容法】 3.8K views 2 months ago
Highlights (7)
A 57-year-old beauty professional shares a point-makeup routine designed to resist extreme summer heat. She recommends applying liquid or cream products first and setting them with powder, while keeping eyeliner thin and layering mascara gradually. The video also covers brows, blush, contour, highlight, and lipstick, emphasizing that product order and amount determine how well makeup lasts into the evening.
- Set liquid eyeshadow with powder
- Use hidden, thin eyeliner instead of a thick line
- Prep brows with powder to reduce sweat-related fading
- Layer blush, contour, and highlight products
- Control product amount and layering order for summer wear
Products

Canmake

Munyutto Highlighter

3.7 (1)

Cezanne

Shading Pencil

0 (0)

Canmake

Quick Lash Curler

0 (0)

Maybelline

Brow Fast Sculpt

0 (0)
35℃超えでも絶対崩れない！57歳美容家が教える猛暑の鉄壁ベースメイク【40代50代の毛穴・テカリ対策】

SHOKO美チャンネル【40代50代の為の美容法】 6K views 2 months ago
Highlights (6)
A 57-year-old beauty expert shares a base-makeup routine designed to resist melting in temperatures above 35°C. She explains that inner-dry skin can trigger excess oil, so thorough hydration comes before targeted products for shine, pores, oil and coverage. The key is to build thin layers that adhere well and to blot sweat gently instead of rubbing.
- Balance moisture and oil before makeup
- Use balm only on dry areas
- Choose primers by skin concern
- Apply thin, targeted layers
- Press away sweat instead of rubbing
【40代・50代】ハイライトは筆じゃなく【クリーム】を中指で2箇所に置くだけ！

SHOKO美チャンネル【40代50代の為の美容法】 30.7K views 2 months ago
Highlights (4)
This video introduces a cream highlighter technique for women in their 40s and 50s. Instead of using a brush, you apply the cream with your middle finger's body heat to just two spots—between the eyes and the high point of the cheekbones—to restore facial dimension. Tips on blending without clumping and finger placement are also shared.
- Use your middle finger instead of a brush to apply cream highlighter
- Apply only to two spots: between the eyes and the high cheekbone area
- Body heat helps the cream adhere naturally for a subtle glow
- Blend back and forth to avoid clumping, then press with a clean finger
- Lightly tap along the nose bridge to finish
【正直レビュー】付録の「落ちないコスメ」試したら…まさかの結果に落ち込みw

SHOKO美チャンネル【40代50代の為の美容法】 58.1K views 2 months ago
Highlights (4)
The host tests a full makeup set (lipstick, base, foundation) that came as a magazine freebie, checking its claimed long-lasting, sweat-and-sebum resistant formula in hot summer weather. While the lipstick had good moisture and coverage, wiping off sweat revealed it faded more than expected. She notes application technique might affect the results.
- Testing a magazine freebie makeup set in summer heat
- Foundation claimed to resist sweat and sebum but faded when wiped
- Lipstick shade 703 Cinnamon Pink had good moisturizing feel and coverage
- The fading wasn't messy, which was a plus
- Asks viewers for tips on better application methods

SHOKO美チャンネル 【40代50代の為の美容法】

SHOKO美チャンネル 【40代50代の為の美容法】 Latest Uploads

【それ逆効果！】50代がやりがち美容の勘違い10選！良かれと思って老けていく悲劇

Highlights (7)

Video summary

【40代50代】まだファンデ変えないで！秋の乾燥・老け見えを防ぐベースメイク術＆リアル美養ケア

Highlights (6)

Video summary

Products

【50代ピンクメイク】若作りに見えない大人の正解！KATE限定新作「We are PINK CATS 」で血色感を出す3つのルール＆オバベ脱出の美養術！

Highlights (6)

Video summary

Products

最近、コンシーラー筆が熱い！KATEと新作ロージーローザ、40〜60代肌にはどっち？

Highlights (5)

Video summary

【40代50代】同じコスメでできる！夏→夏終わりメイクで、差をつけよう！

Highlights (7)

Video summary

Products

【50代ファンデ】高い方がキレイ？15万回再生の1位対決！8,030円ディオールVS3,190円メイベリンを57歳が半顔でガチ検証

Highlights (6)

Video summary

Products

【35℃猛暑でも崩れない】57歳美容家が教える！夕方までパンダ目・眉消えを防ぐ「重ね方」と若見えポイントメイク

Highlights (7)

Video summary

Products

35℃超えでも絶対崩れない！57歳美容家が教える猛暑の鉄壁ベースメイク【40代50代の毛穴・テカリ対策】

Highlights (6)

Video summary

【40代・50代】 ハイライトは筆じゃなく【クリーム】を中指で2箇所に置くだけ！

Highlights (4)

Video summary

【正直レビュー】付録の「落ちないコスメ」試したら…まさかの結果に落ち込みw

Highlights (4)

Video summary

SHOKO美チャンネル 【40代50代の為の美容法】 Mentioned Products

SHOKO美チャンネル【40代50代の為の美容法】

SHOKO美チャンネル【40代50代の為の美容法】 Latest Uploads

【40代・50代】ハイライトは筆じゃなく【クリーム】を中指で2箇所に置くだけ！

SHOKO美チャンネル【40代50代の為の美容法】 Mentioned Products